It's official: Apple can not use the name iPhone in MexicoIn what certainly is bad news for the ghost of Steve Jobs, a judge banned Apple iPhone use the name to market its mobile phone in Mexico.
Bad news for the hyper-cool apple. Recently a Mexican court warned that Apple can not use the iPhone name to market this product in the market in this country. This is because in 2003, four years before it launched the first model of the most popular mobile now, the company registered the name iFone commercially. And with the advent of the iPhone, the Mexican company complained to the authorities, although, paradoxically, Apple sued in 2009 to challenge the name.
Apparently fortune, and justice, have smiled at David and Goliath, because now not only prohibit the use of the term iPhone, but iFone Inc. Apple now has contrademandado, demanding 40% of profits from the sale of this product since I broke into the Mexican market. And before this awkward obstacle will be interesting to see how the marketing wizards of the world's most valuable brand resolved the issue. Meanwhile, we can almost guarantee that the ghost of Steve Jobs must be having a bad, as this issue goes directly against the perfectly synchronous, about branding, he pursued throughout his life.
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