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Skechers U.S. will pay $ 45 million for misleading advertising

Skechers U.S. will pay $ 45 million for misleading advertising

After reaching an agreement, the Federal Trade Commission U.S. (FTC) announced that the Skechers footwear manufacturer must pay a fine of $ 45 million to disseminate misleading advertising about their products.

As recalled, the U.S. firm facing a lawsuit from the FTC because advertisements issued asserting that his shoes Shape-ups helping to "lose weight and strengthen and tone the buttocks, legs and abdominal muscles."

However, the IFC determined that these claims are "baseless" and even said that advertising is misleading lines extended to other models such as Resistance Runner, Toners, and Tone-ups.

Skechers
 
As a result, the millionaire settlement was accepted by Skechers to "avoid lengthy legal procedures," said a statement from the same company in which the entity failed to recognize fraud.

"While strongly denying the allegations and expected vindicate in court, Skechers could not ignore the exorbitant costs and unlimited distractions spending several years defending multiple cases in multiple courts of the country," said David Weinberg, chief financial officer of the famous shoe company . 

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