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Steve Jobs wanted to do a competition like Willy Wonka for the million iMacs

Steve Jobs wanted to do a competition like Willy Wonka for the million iMacs

The recently published book by Ken Segall Insanely Simple: The Obsession That Drives Apple's Success brings us back to Apple afloat stories of new curiosities of the individual founder, Steve Jobs. In this case breaks silence to tell how the CEO of Apple was planning to hold a competition when they reached one million iMacs with the style of Willy Wonka, with hats and golden ticket included.

The competition was devised after the release of the iMac , when the CEO had already begun the second cycle by the company. This project seeking high profile exposure revealed the playful and happy to be living in the company, reflected in part of learning to control Jobs Pixar .

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The idea Steve was a contest as Willy Wonka. Wonka exactly as it did in the film, Steve wanted to put a gold certificate representing the iMac the million inside the box by publicizing it. Who opened the box of luck iMac computer receive free and win a trip to Cupertino with his family for a visit to campus.

To make matters worse, Jobs figured in this competition the winners getting dressed as the owner of the chocolate factory, ie all eccentrically dressed in colorful clothes, hats and makeup. Of course, the prize would be handled far from proposing the chocolate contest. Definitely one more in the list of interesting facts about the life of the billionaire founder of Apple in the numerous official publications and unofficial appeared since his death.

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Unfortunately we could not get to know how Jobs imagined the Oompa-Loompas. As Segall describing the contest could not be performed because California law does not allow the purchase is required to participate in a contest of this kind. So the CEO dropped the project because he did not want the gold certificate would fall into the hands of someone who does not own an iMac. In the image that opens the post is a screenshot of the funny parody by College Humor for the release of iPad.

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